Most email platforms feel clunky, complicated, or like they were built for someone very different from me. For years, I had a large email list that I basically pretended did not exist. I would open my old email platform, stare at the dashboard, and immediately lose all motivation to write anything. Something always felt off. Either the design options were too limited or the layout was confusing or the whole process just felt like forcing myself through mud.

I kept thinking that email should feel simpler than this. I wanted something that supported the way I work: creative, intuitive, warm, and not overwhelming. I wanted my emails to look like my brand without feeling like a full production every time.

Then I found Flodesk.

I’m excited to share my journey with Flodesk, from why I switched, the updates and new features they’ve added, and why it’s become my go-to email marketing tool for creatives, therapists, and anyone looking to make their emails look as good as they feel.

Why I Ignored My Email List for So Long

Before Flodesk, my email list quietly grew in the background. I had subscribers who genuinely wanted to hear from me, but I just couldn’t bring myself to sit down and send a newsletter. For the longest time, I avoided emailing even though I wanted to. I love writing, I love connecting, and I love my community, but every platform I used made email feel like a second job.

Formatting took forever. Things never looked the way I imagined. I felt boxed in unless I upgraded through layer after layer of plans, and the design tools never matched my brand or aesthetic.

So my list sat untouched. I kept saying I’d come back to it when I found something that actually worked for me.

I also realized that by ignoring my email list, I was basically letting money slip away. My list had grown to thousands of subscribers, and I knew the potential was there, but every platform I tried felt like it couldn’t keep up with my growth. I kept outgrowing the tools I was using, and staying with them no longer made sense. Once I finally found a platform I could grow with, everything changed. Optimizing my list in Flodesk has had a huge impact on my business and has significantly increased my sales, traffic, and engagement.

Flodesk is the first platform that didn’t make me choose between ease, design, or features. It finally felt like everything lived in one place without me having to battle the software to make something beautiful.

And importing my existing list was shockingly easy. I kept putting it off because migrating lists always felt like a nightmare on other platforms. Flodesk made it quick, clear, and painless, which helped me actually start using my list again instead of avoiding it.

Flodesk’s Evolution: More Features, More Integrations, Same Ease

Something I appreciate about Flodesk is how much it has grown lately. What started as a beautiful, design-forward platform is now a full ecosystem of tools built for small businesses and creatives.

Here are the newest upgrades that make it stronger than ever:

New and expanded integrations

Flodesk now integrates with:

Shopify (and other ecommerce tools)

Airtable
And more added regularly

Canva
ManyChat
Thrivecart
Zapier

These integrations make automations, lead generation, and sales so much smoother. Instead of juggling ten platforms, things actually talk to each other.

Workflows that feel intuitive

If workflows used to intimidate you, Flodesk makes them simple and visual. I used to feel intimidated by workflows. I have friends and colleagues who swear by them, but I couldn’t seem to wrap my brain around it before or even know where to start. Flodesk makes it easy to map out sequences, tag subscribers, send based on behavior, and nurture your audience without a headache.

Checkouts for digital products

This is one of my absolute favorite features. If you sell courses, downloads, workshops, templates, or anything digital, you can now create stunning checkout pages inside Flodesk without extra fees or tech juggling.

Everything connects: your emails, your sales pages, your automations, your audience.

It finally feels seamless.

Flodesk Pricing

Their updated pricing is refreshingly simple and much more flexible than before.

The best part is that every plan gives you access to beautiful design tools. You don’t need to pay extra just to make your emails look good. I also love that Flodesk can realistically grow with you. With the platforms I tried before, once I outgrew a tier, the next one up either didn’t make sense for my needs or the pricing was off. I outgrew two other platforms before I found Flodesk, and it’s been amazing to see how well it continues to fit my business even as I’ve grown.

Templates That Feel Custom Instead of Cookie Cutter

One of my favorite things about Flodesk is that their templates do not look like templates. I love starting with one because staring at a totally blank page makes my brain shut down. Starting with a template makes everything feel doable.

But even better, it takes almost no time to customize a Flodesk template so it feels like your brand. You can change the colors, switch fonts, move sections around, add your images, and match the energy of your entire business without getting stuck in design chaos.

It feels like using a beautifully pre-designed starting point rather than something generic. The templates act like a creative spark instead of a limitation. You get to feel supported without feeling boxed in.

Why Flodesk Works So Well for Creatives and Therapists

My audience is full of helpers, artists, therapists, small business owners, and people who value connection. We need:

emails that feel personal
tools that do not overwhelm
simple workflows that nurture relationships
visuals that match our brand
platforms that let us spend more time connecting and less time formatting

Flodesk checks every box.

I have never used a platform that makes design so fun and intuitive. And because everything is visual, it fits the way creative brains naturally work.

A Quick Peek at What I Use Most

My favorite features:

The drag and drop email builder
Stunning templates that take minutes to customize
Automatic workflows for my courses and digital products
Checkout pages for selling my CEUs, downloads, and creative offerings
Easy segmentation that helps me send the right content to the right people with the different arms of my business
Integrations that connect Flodesk to the tools I already use daily

Every part of the platform supports growth without making things complicated.

Why I Recommend Flodesk to My Community

I always tell my audience that creativity matters in every part of your business. Your emails are often the first place people get a real sense of your energy, your values, and your voice.

Flodesk makes it easy to show up in a way that feels aligned, warm, and visually compelling.

It helped me revive my email list, reconnect with my audience, and stop avoiding a part of my business that I actually enjoy now.

Try Flodesk for yourself!

If you have been searching for an email platform that is beautiful, intuitive, and perfect for creatives, Flodesk might be your new favorite tool. I genuinely love it so much that I became a Flodesk partner, because I want more people to experience how powerful and stress free email marketing can feel when you have the right platform.

Use my code to start free AND get 25% off your first year of Flodesk. I would love to hear what you create with it!

If you’re the kind of therapist who color-codes their notes and daydreams about passive income streams while eating a quick lunch at your desk (no shame at all), come say hi on Instagram @creativelyclinical. I love connecting with other creative clinicians doing therapy their way.

Allie Joy is an LPC & Board Certified Art Therapist in Connecticut who is passionate about all things relating to creativity. She owns a private practice as well as Creatively Clinical, where she helps therapists weave creativity into their work and diversify their income for a more balanced life. Allie believes that every therapist (and person!) has the ability to tap into their creative potential, and it’s not about artistic ability, it’s about bringing curiosity, innovation, and authenticity into the things we do.